Nick Bowmast’s upcoming book, USERPALOOZA – A Field Researcher’s Guide is a guide to understanding your customer in context. It’s written for anyone creating a product, service, brand or experience who wants to consider their customer, find out what matters to them, and to increase the chances of building something of value.
“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience”.
Perry Klebahn Adjunct Professor Stanford University d.school
Take a flick through a proof …
What you’ll learn:
How to think about, plan and conduct successful field research to inform design projects by gaining insight and understanding.
- Who to talk to, how to choose and find them,
- Priming yourself and team for a high value immersive experience,
- Capturing moments that matter with notes, video, images and audio,
- Proven interview techniques, tools and activities to open your senses and your customers’ world,
- Making sense of your data,
- Shaping and sharing your insights for lasting impact.
This book is for you if…
You work in the trenches of product, brand, marketing, or design – physical or digital – and want to understand how people think, feel and behave around your product or service.
You want to understand your customer – for yourself, your clients or your internal teams.
You’re a designer with insight-starved clients or teams looking to fuel their decisions about what really matters to customers, by meeting them in their world.
Copious illustrations by Comic artist Mat Tait, to bring the people and context of fieldwork to life:
See more images, and read about how Mat’s illustrations bring USERPALOOZA to life. (Article on Medium).
Examples from real projects are peppered through the book, each used to bring context to the approaches described.
Diagrams and graphics explain things like:
Everything you’ll need in your bag, and why you’ll need it …
… and how conversations weave and flow …
The contents page provides an overview of the topics covered and the amount in each section (More dots = more goodness).
The depth I choose to go into in each section reflects the areas in which my clients have needed the most guidance or asked the most questions about. The sections provide the grounding for how to think about each phase of a fieldwork project, and they offer practical advice for how to get the most out of it.
165 pages, 8 inches square and carefully laid out in a practical ‘cookbook’ style. Generously illustrated with dozens of diagrams, examples and scenes from the field.
So, Why Userpalooza?
(… and who is Nick?)